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mKisan

Lokesh Joshi, lokesh[at]nic[dot]in
  |   Apr 28, 2015

mKisan is a unique and effective web based portal that extensively uses mobile/SMS for its outreach, both for officials as well as for farmers. It provides timely knowledge inputs or advisories to the farming community so as to increase their productivity and assist them in getting best remunerations for their produce through SMS facility. These inputs are in the form of information related to availability of quality seeds, fertilizers, credit, weather information, proper sowing period and conditions or use of correct type and quantities of pesticides/insecticides by the experts. The project conceptualized, designed and developed in-house within the Department of Agriculture & Cooperation has widened the outreach of scientists, experts and Government officers posted down to the Block level to disseminate information, give advisories and to provide advisories to farmers through their mobile telephones.

Easily comprehensible dashboard with graphical view, mKisan provides complete information on the status of overall number of messages sent as well as number of farmers benefited. Services integrated to the portal include Kisan Call center, Buyer-Sellers Interface, choice of machine & dealer market prices, agro-met advisories, farm-mechanization, micro-irrigation, animal-husbandry, fertilizer testing, dealer licensing etc.  Messages from mkisan can be sent to the farmers in the language of their choice at the time of registration for the service.

The diligently designed website contains information related to USSD, Pull SMS, IVRS, Push SMS, Ksewa, KCC, Buyer Seller, Mobile Apps and Reach Us in the header region. The footer region of the website hosts information related to RTI, Help, Terms & Conditions, Copyright Policy, Hyperlinking Policy, Sitemap and Accessibility Statement.

The bilingual website also comes with Screen Reader Access and link for the twitter handle.

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