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MeitY Unveils Digital Brand Identity Manual to Standardize Government's Online Presence

Archana Sharma, NIC HQ

Hon’ble Minister of State for Information Technology, Shri Jitin Prasada launching Digital Identity Manual during first CIO Conference on February 18, 2025, in New Delhi

The Ministry of Electronics and Information Technology (MeitY) hosted the inaugural Chief Information Officer (CIO) Conference 2025 on February 18, 2025, in New Delhi. A highlight of the event was the unveiling of the Digital Brand Identity Manual (DBIM), a strategic initiative aimed at standardizing the digital presence of government entities across India.

During the conference, the DBIM-compliant MeitY website was unveiled, demonstrating a consistent and citizen-friendly digital experience. Additionally, websites of five other ministries, including the Ministry of Commerce and Industry, have been revamped following the new guidelines to provide a more standardized and user-friendly experience.

The nationwide adoption of the DBIM is set to revolutionize citizen engagement, strengthen trust, and enhance government service delivery in the digital space. This initiative underscores the government’s commitment to leveraging technology for effective governance and aligns with the broader vision of a digitally empowered India.

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