Page 23 - Informatics, July 2020

IN FOCUS

Messaging Services

of NIC

During COVID pandemic, SMS service has seen a growth
of almost 24% and has played a critical role in communi-

cating with citizens

nder the Digital India initiative, NIC critical role in communicating with citizens on
has established a robust Messaging COVID-19. Following are some of the major ser-
framework that includes core eMail, vices supported through SMS and IVR:
Uapplication Gateway services, Short • Aarogya Setu IVRS is enabled on shortcode
Messaging services (SMS), OBD (Outbound Dial- 1921 and used country vide for submitting
ling) & an IT platform for citizen engagement self-assessment by the users of feature
(Sampark). These services collectively create a phones and landlines
value chain over the existing NIC web portals
that host Digital services. • Over 10 Outbound Dialling campaigns were
conducted for COVID-19 and migrant labourer
During the Covid-19 pandemic lockdown, related issues
the messaging services played a critical role
in maintaining 24x7 communications within • COVID-19 survey is being conducted on
the Government and with the Citizens. The NIC shortcode 1921 and data is being shared with 8,020,944,130
eMail as the primary channel for all commu- Asetu repository of ICMR
nication in the Government both at the centre COVID
and States has become even more evident with Voice

officials working from home. The email transac- Campaign
tions have increased from 2.5 crores daily to 4.6
crores daily during the ongoing pandemic with There has been
around 69% increase.
Further, NIC SMS and Voice Messaging Gate- an increase of 24%
way established under Digital India program 4071963
provide API based integration of eGov applica- in messaging during COVID
tion for near real-time SMS based communica- SMS
st
th
tion. 1 Feb to 20 August Campaign
During COVID-19 pandemic, SMS service has
seen a growth of almost 24% and has played a 2020

To know more, please
contact:

R.S. Mani
Deputy Director General
National Informatics Centre
A-Block, CGO Complex, Lodhi
Road
New Delhi- 110003
R.S. Mani Dr. Seema Khanna Sabya Sachi Syed Taha Rajesh Singh Email: rsm@nic.in
Dy. Director General Dy. Director General Sr. Technical Director Technical Director Scientist- C Phone: 011-2430 5397

Covid-19 Special Issue informatics.nic.in 23